Admittedly, I am not a shopper. I hate shopping and all that goes along with it. Mostly though, I just hate spending money. I am constantly getting jabbed by my wife, sisters, father, mother, in laws etc. for having deep pockets (not a lot of money, just deep pockets) and the ol short alligator arms.
So when we needed a new vacuum cleaner about two months ago, I was thrown into shopping mode. My wife had been looking around for a while at different vacuums because she had sensed that are old Orek was on the way out. She told me about some of the options on the market and as I was going out to run some other errands, she wanted me to take a look at these vacuums.
I ended up at Target that day and was looking around at some other items when I just stopped in front of the vacuum section and the Dyson brand caught my eye. I had heard so much about the company in the past and wanted to get a closer look. Long story short, I found the best Dyson they had, put aside my money issues and bought it. It did happen to be on sale as well, so that helped.
The real story is when I got it home though. Not only was my wife thrilled (brownie points) but I was just blown away by the experience of the new vacuum. I am not talking about the actual functioning vacuum and how much better it was than the other vacuum. But everything was thought thru by Dyson. They thought about the design clearly. They thought about the packaging. They thought about the function. They thought about the assembly. When I tweeted about it, not less than a few minutes later they got back to me.... Everything. I felt as if they put this product experience together with no one else in mind but me. They put the customer at the heart of their entire process.
So, as we bring it all back to customer experience and putting the customer in the center of everything you do as a company, I would ask you.... Do you make your customers feel like you designed the entire experience with them in mind?
