The "Mobile First" Generation: Part 2

We are fast approaching what I call a “Mobile First” consumer.  Those consumers that use their mobile device FIRST for everything. 

Check out the infographic below or if you don’t see it, click here.

Question is, how are you driving innovation in customer service to satisfy the “Mobile First” Generation?

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The "Mobile First" Generation: Part 1

As is reflected in my most recent posts, mobile has been on the mind lately.... A LOT!  I just can't get over the innovation that is happening in this space right now, specifically in consumer mobile.  There seems to be a fairly large gap that still exists with mobile for the enterprise, but that will change rapidly I am sure.

There is a term that is being thrown around a bit in the technology community and business community that refers to companies that build a new piece of software or product and design/deploy it in a mobile environment first instead of on the web.  They term this a Mobile First company.

I think there is a different way we can think of this same concept by applying it to consumers.  I call them the Mobile First Generation.  This group is us, all of us.


It is the small business CEO who use an iPhone to check email when they wake up.  It is the teenager that text messages through dinner.  It is the Mom who checks for coupons before heading into Target.  It is the Dad who checks the scores of the ball game while watching his kid take karate lessons.  It is the Grandma that gets directions to meet her old high school friend.  It is the person waiting in line at the grocery store that wants to just kill some time and reads the news.

We are all becoming Mobile First.  I would even venture to say that we are becoming Mobile Addicts.  Don't believe me.... The next few posts, I will put out some data that I have been gathering that will be somewhat shocking.  Here is the first taste:

•A recent study found that it is harder to resist a new text message than a nicotine fix.


•More than 50 percent of consumers ages 18-24 buy $400 devices and spend more than $80 monthly on mobile data plans, despite making less than $15,000 a year.


•One in three consumers would give up sex rather than give up their mobile phones.




More to come....