Technology Trends 2012- IVR Follow Up

This post will be a quick one, but a follow up to my last post on the IVR projects. One of the things that is interesting about the IVR is how boring it has always been. No one that I have ever seen, used or worked with every really used any sort of creativity to make the experience something to be remembered or even celebrated. But I saw this today: http://ht.ly/8OJV8 and it made me think about how many really fun, creative and unique ideas are out there that could be applied to IVR's in awesome ways.