Great quick 4 min video of the President of North America Operations from Office Depot.
The key takeaway? You can have all the data you want, but unless you ask the right questions you are missing the boat.
Are you asking the right questions?
Wednesday, August 3, 2011
Asking The Right Questions
A few weeks back, I wrote a blog post that talked about analytics and how it is not always about the technology. Sure, choosing the right technology is important, but most analytics projects really are a success or failure based on making sure that you ask the right questions to get data that will be relevant and actionable for you. Whether it is Speech Analtyics, Text Analytics, IVR Analytics, CRM Analytics or Web Analytics. Asking the right questions is the key.
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